Business Growth Matters
Why is technical SEO important?
The answer is that technical seo is the first step to having your site rank page 1 on google and to be found in search engines using keywords. Essentially driving traffic of your target audience to your business. Consider technical SEO as the foundation of everything you’re going to be doing on the internet in the future. It’s a basic website service that cannot be ignored. When you provide your site the proper groundwork right from the beginning, you won’t have to worry about things crashing down around you later when the search engines decide to change their algorithms. It’s a set-and-forget system that needs to be put in place when first setting up any site.
SEO is the groundwork of your site so that it can have a great chance of succeeding with its relevant phrases and keywords. By using the guidelines provided by search engines your site can be ranked and indexed accordingly for its key phrase searches.
Once your site is set up correctly, small changes may be required according to search engine updates, customer behaviour patterns and any changes in your business direction. With the proper technical SEO in place, the architecture of your site can cope with the changes required. From simple to complex websites, technical SEO can make or break a business.
From a user’s viewpoint, a site must be able to load quickly in order to keep its visitors engaged. Anyone visiting a slow loading site will leave it and look for another that loads faster. From an SEO viewpoint, a slow loading site may hurt your ranking in Google. If you aren’t showing up on the first page, it may very well be due to the speed of your site.
This is a big part of technical SEO and should be approached from the right viewpoint. Pages shouldn’t be buried too deeply, which means that horizontal sites are often preferred. It’s easier for a search engine to index, cache and crawl a horizontal site versus one that concentrates on depth. This is a big part of the site design, especially for an e-commerce website having products that must be catalogued and assigned URLs. Other key factors that need to be considered when constructing the architecture of the site include subdomains, site maps, meta tags etc.
A site with a lot of data needs to have some type of priority system in place. It needs to be determined what content should rank the highest and the internal linking will be based on this decision. This is one of the things that can change due to buying trends and any changes that may be made concerning the direction of your business.
There are many other factors involved with technical SEO but they cannot all be covered here. If you have any questions about SEO please contact our office for a free consultation (604)-989-3414 to talk immediately to a qualified consultant at Vancouver’s top SEO company.